Elevator World Magazine

$363.40… that’s the profit the company that became Elevator World, Inc. made in its first year of operation in 1953. EW founder William C. Sturgeon once stated, “ELEVATOR WORLD, the industry’s first trade publication, was created and sustained as a hobby, the bulk of activity by my wife, Mary Sands, and myself being at night and on weekends.” In fact, until 1963, Sturgeon was wearing two hats, as partner and president of Mobile Elevator & Equipment Company and part-time publisher of ELEVATOR WORLD magazine. That year, he became the full-time publisher and began shaping the vision of the magazine, which was to give the industry an effective means to communicate. Now, in 2009, EW has 22 employees and produces two magazines (ELEVATOR WORLD & ELEVATOR WORLD India), two directories (The ELEVATOR WORLD Source & The Euro Source), an online network of websites and more than 100 educational publications. And, with new and exciting things on the horizon, Sturgeon’s vision continues.